Yi Ying was founded in 2004 and is an infant diaper brand under Jia Hua. With its consistently high-quality products and services, it has earned the trust and recognition of consumers and has been named “Annual Most Popular Baby Diaper Award” for many consecutive years. It is also a “AAA Well-Known Trademark Brand.”

Yi Ying is committed to providing value-for-money diapers. We’ve developed several star products, including Aoyou Ultra-Thin, Dreamer, Cotton Breath, and Hong Yu Shan Cha. We’ve also innovatively launched “Yi Ying Poop Pants”—diapers designed to absorb liquid stool—marking a new milestone in product development.

Relying on its comprehensive corporate strength and an independent innovation strategy, Yiyin enjoys solid advantages and guarantees in product R&D, production capacity, and supply. By establishing a comprehensive online-and-offline sales network, Yiyin’s products are available across the country and are also exported to overseas markets.

Yi Ying is one of the earliest diaper brands in China.

After more than two decades of innovative management, it has become a household-name diaper brand.

Yi Ying focuses on the demand for baby diapers, creating high-quality products while continuously gaining insights into diverse consumer needs.

From “diapers” to “poop pants,” Yiyin’s innovation never stops.

We’re committed to making diapers that are just right—perfectly tailored and great value for money.

Because of our focus and expertise, we understand products better and know our users better.

Launch the brand statement: “China’s Babies, Better Understanding of Diapers.”

Yi Ying is committed to creating a safer, more comfortable, and more convenient lifestyle for mothers and babies.

As a baby care product, diapers...

Born from care, designed for convenience, and created to free parents’ hands.

Yi Ying adheres to the path of quality and keenly understands consumer needs.

Helping the new generation of parents create a relaxed and enjoyable parenting lifestyle.

Just right—great value for the money.

Rooted in the Chinese market and deeply attuned to Chinese families, Yiyin produces diapers that strike the perfect balance—perfectly tailored and offering exceptional value for money. This “just right” approach represents an ultimate experience: everything is just right. The “exceeding value” reflects a multi-dimensional affirmation of the diapers’ performance, quality, and price—exceeding all expectations.

Long-termism, sustained value

Adhere to long-termism and create sustained value. Yiyin starts from the social value of its brand and products, prioritizing the care needs of newborn families, and firmly upholds the fundamental principle that pricing should align with value. We are committed to creating and offering brand choices that strike the perfect balance—offering exceptional value at just the right price.