Yiying Baby Diapers
— A diaper brand under Jiahua
Founded in 2004, Yiyin is a baby diaper brand under Jiahua. Thanks to its consistently high‑quality products and services, it has earned the trust and recognition of consumers and has been named “Annual Most Popular Baby Diaper Brand” for many consecutive years, earning the title of “AAA Well‑Known Trademark Brand.”
Yiying is committed to delivering value-for-money diapers, having developed a range of star products including Aoyang Ultra-Thin, Mengxiangjia, Mian Huxi, and Hongyu Shancha. The company has innovatively launched “Yiying Poop Pants” — diapers capable of absorbing liquid stool — which have become a new benchmark in product development.
Relying on its comprehensive corporate strength and independent innovation strategy, Yiyin enjoys solid advantages and reliable safeguards in product R&D, production capacity, and supply. By establishing an omnichannel sales network spanning both online and offline channels, Yiyin’s products are now available across the country and are also exported to overseas markets.
China Yiyin – Understanding Diapers Better!
—Over 20 Years of Innovation, Growing Together with the Nation
Yi Ying is one of the earlier diaper brands in China.
After more than twenty years of innovative management, it has become a diaper brand known to every household.
Yiying focuses on the needs of baby diapers, creating high‑quality products while continuously gaining insights into diverse consumer demands.
From “diapers” to “poop pants,” Yiyin’s innovation never stops.
We are committed to producing just the right diaper—perfectly tailored and offering exceptional value for money.
Because of our focus and expertise, we understand products better and know our users more deeply.
Propose the brand mission: “China’s Best for Babies – Understanding Diapers Better.”
Brand Positioning: Making Care Easier
Yi Ying is committed to creating a safer, more comfortable, and more convenient lifestyle for mothers and babies.
As a baby care product, diapers…
Born from care, brought to you for convenience—freeing parents’ hands.
Yi Ying adheres to the path of quality and gains insight into consumer needs.
Helping the new generation of parents create a relaxed and enjoyable parenting lifestyle.
Yiying’s Values
With the brand’s creed
Just right—great value for money!
Rooted in the Chinese market and deeply attuned to Chinese families, Yiyin produces diapers that strike the perfect balance—just right in every way, delivering an experience that is nothing short of exceptional: everything is perfectly aligned. The “value for money” label is a multifaceted endorsement of the diapers’ performance, quality, and price—exceeding expectations in every respect.
Long-termism, sustained value
Adhere to long-term thinking and create sustained value. Starting from the social value of our brand and products, Yiyin prioritizes the care needs of newborn families, upholds the fundamental principle that price should align with value, and is committed to developing and offering brand choices that strike the perfect balance—delivering exceptional value for money.
