Become a globally trusted mother-and-baby brand.
Yi Ying—20 years of dedication, focused solely on diaper products.
Focus and Innovation
Yiying diapers have been deeply rooted in the industry for over 20 years and have established and maintained robust capabilities in brand management, product R&D, and manufacturing. We are committed to providing consumers with the highest-quality products and services, ensuring that every diaper meets stringent quality standards.
Leveraging its strong integrated advantages, stable production capacity, and solid product quality, Yiyin enjoys an exceptionally high reputation within the industry and has cultivated positive interactions with consumers. Deeply aware of Chinese families’ sophisticated needs and discerning choices when it comes to baby diapers, Yiyin’s diaper products have earned the trust and affection of countless families with infants and young children.
Brand Honor
Brand honor
- Yi Ying has been awarded the 2021 Taobao Golden Wheat Award for Quality in the Mother-and-Child Category.
- Yi Ying Mother & Baby Official Flagship Store won the 2021 Most Popular Store Award from JD Supermarket.
- Yi Ying was awarded the 2022 KA Mother-and-Child Genuine Brand Award by Kuaishou E-commerce.
- From 2022 to 2024, Yiyin has been named Tmall’s Most Popular Baby Diaper Brand for three consecutive years.
- From 2022 to 2024, Yiyin has consecutively won the Annual Influential Brand Award in the maternal and infant industry from Kuaishou’s Magnetic Engine for three years running.
- In 2024, Yi Ying was awarded the AAA prestigious trademark brand title.
Brand Milestones
Brand Milestones
- In 2004, the Yiyin diaper brand was founded.
- In 2013, Yiyin entered the e-commerce sector and successively opened flagship stores on multiple platforms including Tmall and JD.com.
- In 2018, Yiyin and Xiaomi Youpin established a strategic alliance partnership.
- In 2019, Yiyin entered the international market, and its products are now sold to numerous countries and regions overseas.
- In June 2022, in Xiamen, Yiyin held a brand upgrade launch event, unveiling a brand-new logo and making its debut with the “Yiyin Diaper Pants System Solution” as well as several new product lines.
- In May 2023, in Nanjing, Jiahua Enterprise signed an agreement to acquire advanced fully servo baby diaper production equipment from Hengchang Machinery, investing a total of 118 million yuan. The new equipment will be used for the Yiying brand.
- In June 2023, in Shanghai, Yiyin participated in the 22nd Shanghai CBME Maternal and Infant Products Expo.
- In September 2023, in Zhengzhou, Yiyin officially announced Medina as its brand ambassador. The series of Yiyin Tmall Brand Day City Brand Shows is now underway.
- In December 2023, the Yiyin Walmart-exclusive product line was newly launched and is now available simultaneously at over 300 Walmart supermarkets nationwide as well as on the WeChat mini-program mall.
- In April 2024, Vietnam—Yiying held a new product launch event for overseas markets, introducing two new series of diapers.
- In July 2024, in Shanghai, Yiyin participated in the 23rd Shanghai CBME Maternal and Infant Products Expo, debuting its new products for the first time.
